We are an AEO & GEO agency based in Melbourne specialising in Answer Engine Optimisation.

SEO (Search Engine Optimisation) targets traditional search engines like Google. The goal is ranking high in the ten blue links.

AEO (Answer Engine Optimisation) targets AI-powered answer engines. The goal is being the answer AI gives, or being cited as a source.

Key differences:

• SEO optimises for keyword rankings; AEO optimises for prompt-level visibility
• SEO measures clicks; AEO measures citations and mentions
• SEO values backlinks; AEO values high-trust source citations
• SEO writes for crawlers; AEO writes for LLM extraction

Most brands need both. Strong SEO content often performs well in AEO. But AEO requires specific tactics SEO doesn't cover — schema for AI extraction, llms.txt, entity engineering, citation source strategy.

AEO works by making your brand easier for AI engines to find, extract and cite.

The process involves:

1. Visibility audit: Test prompts your buyers ask. See which brands AI cites. Identify gaps.
2. Content engineering: Restructure content for machine readability. Add structured data, FAQ schema, entity definitions, llms.txt.
3. Citation building: Earn mentions in sources AI engines pull from. Wikipedia, Reddit, G2, industry publications, authoritative web.
4. Entity optimisation: Define your brand as a clear entity AI can recognise consistent NAP data, knowledge graph signals, structured information.
5. Monitoring: Track visibility across engines. Adjust based on what improves and what doesn't.

Results typically compound over 3–6 months, with citation building being the longest-tail lever.

AEO engagements in Australia typically range from $4,000–$15,000+ AUD per month depending on scope.

Typical engagement tiers:

• AEO Audit & Strategy ($8,000–$15,000 one-off) — Baseline audit, prompt research, competitor analysis, strategic roadmap. For brands wanting clarity before committing.
• AEO Foundation ($4,000–$6,000/month) — Content engineering, schema, llms.txt, entity optimisation, monthly monitoring. For brands with strong content needing AI-readiness.
• AEO Growth ($6,000–$10,000/month) — Full content engineering plus citation building, digital PR, multi-engine monitoring. For active visibility growth.
• AEO Enterprise ($10,000–$15,000+/month) — Multi-market AEO, enterprise schema, knowledge graph work, dedicated team. For established brands competing in saturated AI categories.

Every brand is different. Book a call to discuss scope.

AEO results typically compound over 3–6 months, with quick wins possible inside 30–60 days.

Typical timeline:

• Weeks 1–4: Audit, strategy, content engineering begins. Early wins from schema and content restructuring may show in AI visibility tests.
• Months 2–3: Citation building compounds. Brand mentions in AI answers increase. Share of voice shifts become measurable.
• Months 4–6: Significant visibility growth across most engines. Citation network maturing. Brand becoming default answer for owned prompts.
• Months 6–12: Compounding effect. Authority signals strengthen. Brand consistently cited across new prompts as engines update.

AEO is category design for AI search. Because the category is new, brands moving now establish defensible positions before competitors catch up.

We optimise for all major answer engines, prioritised by where your audience actually researches:

• ChatGPT (OpenAI) — largest user base, primary research tool for consumer and B2B buyers
• Google AI Overviews / Gemini — integrated into the majority of Google searches in 2026
• Perplexity — high-intent research and B2B due diligence
• Claude (Anthropic) — increasingly used for technical and professional research
• Microsoft Copilot — enterprise and Microsoft ecosystem
• Meta AI — emerging consumer use

Each engine has different content sources, citation styles and ranking factors. We tailor work to the engines your audience uses.

Five signals to look for:

1. Real measurement infrastructure. Can they show live AI visibility data? The best AEO agencies use Ahrefs Brand Radar, custom prompt monitoring and share of voice tracking - not vibes.
2. Strategic positioning experience. AEO without positioning strategy is technical SEO with new tools. The best agencies define what answers your brand should own before optimising.
3. Citation network, not just content work. Anyone can add schema. Earning citations from Wikipedia, Reddit, G2 and industry publications is harder and produces durable AEO results.
4. Engine-specific knowledge. ChatGPT, Perplexity, Google AI Overviews and Gemini work differently. A good agency tells you which engines to prioritise and why.
5. Realistic timelines. AEO compounds over months, not weeks. If an agency promises overnight visibility, walk away.

Yes. For now and for the foreseeable future.

Traditional search isn't going away. Even with AI Overviews capturing more SERP real estate, organic clicks remain significant. And most AEO work directly benefits SEO - better schema, cleaner structure, stronger citations.

Think of it this way:

• SEO captures intent that ends in clicking a result
• AEO captures intent that ends in trusting an answer

Most buyers use both. They ask AI for direction, then verify with Google. You want to be in both places. We can audit your current mix and recommend where investment returns most.