Commonfolk script wordmark surrounded by hand-drawn coffee bean characters

Commonfolk Specialty Coffee is dead — introducing Partnership Coffee. By working directly with coffee producers across the world, Commonfolk are ensuring that the future of coffee is sustainable by giving back to the farmers at origin that make it all possible. We helped articulate their vision to impact the coffee industry and in doing so, created a new category - Partnership Coffee.

Client

Commonfolk

Industry

Program

Disruption

Brand Messaging for Commonfolk: 125 million people worldwide rely on the coffee industry for their livelihood
Social Design for Commonfolk: Partnership Coffee, It's Our Specialty, beside a photo of three men laughing
Campaign Design for Commonfolk: Specialty Coffee Is Dead, Long Live Partnership Coffee, over two men crouching by drying coffee beans
Poster Design for Commonfolk: Pioneering Partnership Coffee in bold type on lilac
Signage Design for Commonfolk: an Order Here sign hanging in the cafe
Colour Palette for Commonfolk, from warm black and off-white to bright accent colours
Illustration Design for Commonfolk: a set of hand-drawn coffee bean characters
Social Post Grid for Commonfolk, coffee photography and Barista Basics posts
Social Posts for Commonfolk: Free Cupping Event, Pioneering Partnership Coffee and Good Coffee Month
Website Design for Commonfolk, scrolling through the home, coffee and story pages
Product Page Design for Commonfolk, coffee bags on coloured backgrounds
Mobile Website Design for Commonfolk: three phone screens including the Mornington and Progress St stores
Mobile Menu Design for Commonfolk
Stationery Design for Commonfolk: a coffee cup illustration, business cards and a card reading The Common Folk Coming Together For The Common Good
Poster Design for Commonfolk: a close up of a folded poster with two coffee bean characters
Poster Design for Commonfolk: Partnership Coffee, It's Our Specialty, on a folded poster against plywood

Industry

Program

Disruption

Technology

Credits

Receipt

ONETOO are the best. They go beyond simply executing your requests, proactively identifying and addressing potential challenges you hadn’t even thought of. Their insight, deep understanding of the challenges facing business, and strong focus on storytelling have helped our brand create an entirely new category in our field. If you’re looking for a partner who understands your business and takes it to the next level, ONETOO is the way to go!
Sam Keck, Managing Director

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