We are a branding agency based on the Mornington Peninsula.

We help local businesses get clarity, grow and ignite change.

"ONETOO have been so great to work with!"
Angela Hose
CEO at Business Lighthouse
"Wonderful humans. Very good at what they do."
Lachlan Wallace
Founder at Virtus Performance
"The branding, website and digital marketing is top notch!"
Tristan Morphett
Founder at Third Element
"ONETOO were amazing to work with!"
Liam McNamara
Founder at Project Alfred
“Really know their stuff!"
David Easton
Creative at Illumin8
"Better than we had envisaged."
Corey Wastle
Founder of Verse Wealth
"Highly recommend."
Joel Aaron
Founder of Refundid
"I could not recommend ONETOO enough!"
Hannah & Zak Jarvis
Director of Gather Round
"Above & beyond."
Josh Brown
Creative at The Snake Hole
"Let them help you make your business better."
Sam Keck
Founder of Commonfolk Coffee

We partner with small businesses across the Mornington Peninsula. From local hospitality, professional service, eCommerce, trade and property brands.

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Design

Strategy, design and digital systems that turn businesses into brands. Learn how we can help.

01

Brand Strategy & Identity

Unlock potential, create new value and build competitive advantage. Our approach isn’t to make a brand work harder but to make it work different.

  • Brand Strategy
  • Brand Identity
  • Purpose Definition
  • Values
  • Positioning & Proposition
  • Personality
  • Creative Direction
  • Naming
  • Tone, Language, Messaging
  • Research, Audit and Analysis

What is Brand Strategy?

Brand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it.

Brand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. 

What is a Brand Identity?

So you have a brand strategy, a way of winning in the market and an own-able position. Now what? You'll need to bring your brand to life.

This will be a rich collection of visual and verbal elements that define how a brand presents itself to the world. Think logo, colour, typography, imagery, personality and tone of voice.

Brand positioning is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favorable perception.

02

Branding Guidelines & Design Systems

  • Brand Guidelines
  • Design Systems
  • Typographic Systems
  • UI Kits

We don’t create static brand guidelines, we craft dynamic brand toolkits that empower teams. Built from a pixel up with atomic design principles, your brand is fit for purpose today and scalable tomorrow. Nice.

03

Digital Design

We help brave businesses turn compelling brands into unforgettable experiences. From start-up to scale-up, we collaboratively workshop, design and develop digital experiences that define industries and convert audiences.

  • UX/UI Design
  • Website Design
  • Information Architecture

We are a Webflow Professional Partner.

We specialise in building custom Webflow websites and implementing custom Webflow CMS Design + Development. Learn more about how we use Webflow.

Webflow Professional Partner

We are Shopify Professional Partners.

We specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. Learn more about how we use Shopify.

Webflow Professional Partner
04

Digital Marketing

Bringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering.

  • Digital Marketing Strategy
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social Advertising
  • Conversion Rate Optimisation (CRO)
  • Google Analytics & Performance Tracking
  • Mailchimp
  • Klaviyo
  • Marketing Automation
  • Digital PR

SEO for Local Businesses.

We focus on optimising both the user-facing and technical components of a website to improve search engine rankings and attract more organic traffic.

Key areas include keyword targeting, meta descriptions, title tags, internal and external linking, clean URL structures, mobile-friendliness, header tags, image optimization, and schema markup.

Regular analysis and monitoring are crucial for continuous improvement, using tools like Google Analytics and Search Console.

We are Google Ads Partners.

Search Engine Marketing (SEM) with Google Ads involves creating and managing paid advertisements to appear on Google search results and partner websites. Key areas include keyword research, ad copywriting,  bid management and website conversion rate optimisation.

Effective SEM requires targeting the right audience, setting budgets, and using ad extensions to enhance visibility. Continuous monitoring and optimisation are essential for improving ad performance and ROI, utilising tools like Google Analytics for insights. Remarketing strategies and A/B testing help refine campaigns further.

We've been creating all sorts of brands, both big and small. Our approach has been refined to successfully build brand after brand, everytime.

We bring a conversational approach, diving deep into the heart of your business and getting to know the honest opinions, excitement and purpose that's only possible when you trust your team. We become your brand partners, carrying your brand's best interest at heart.

  • Discovery Workshop
  • Research
  • Brand Identity Development
  • Brand Strategy Development
  • Brand & Strategy Concept Presentation
  • Brand Identity Feedback & Refinement
  • Brand Style Guide & Toolkit
  • Brand Execution & Rollout
  • File Handoff
  • Bring it all to life!

No hidden costs, no surprises, no zings - Just a clear, upfront quote that lets you budget with confidence.

01

Open Transparency

Get ready to know from the get go. After having an initial conversation with our design team we'll provide you with detailed quote and project scope. This will breakdown pricing, timelines and inclusions.

02

Brand First

With a brand first approach, we'll work with you to create an engaging and compelling brand experience that engages your customers and grows your business.

03

Simplicity

Our brand process is designed to be as simple as possible.

Our brand, design and marketing teams are integrated, meaning no messy handover and everything works perfectly out of the box.

04

Local Partners

Let's grab a flat white at Commonfolk? We're just next door. Calling the back streets of Mornington's Industrial Estate home, we're not just a web design agency; we're your neighbours.

Our local team of dedicated designers, developers, and project managers pride ourselves on tailoring solutions to each client and while building lasting partnerships.

We can't wait to help your brand grow.

Our friendly team would love to learn more about your company and how we can help you.

Marcel McCarthyAlex MorrisSophie McCarthyAdam Fitness

hello@onetoo.com.au

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Kicking off any branding project can prompt a few questions. Our goal is help you get the information you need so your project can succeed.

Webflow Professional Partner