A strategy-led branding agency on the Mornington Peninsula.
Brand strategy, identity and packaging for Peninsula businesses, from our studio in Mornington.
Brand Strategy
Every project starts with brand strategy: who you are for, what makes you different, and the one idea the brand has to carry. For Commonfolk, our neighbours in Mornington, that idea became a category of its own, Partnership Coffee, built on working directly with the farmers at origin.
- Brand audit
- Positioning & proposition
- Purpose, values & personality
- Naming
- Tone, language & messaging
- Research & competitor analysis
What is Brand Strategy?
Brand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it.
Brand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand.
Brand positioning is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favourable perception.
Logo & Identity
- Logo & logomark
- Typography & colour
- Brand guidelines & toolkit
- Templates & design systems
A logo is one mark. A brand identity is the system around it: typography, colour, imagery, voice and the rules that hold them together. Most businesses that ask us for a logo need the identity, and we design it from the strategy, so every choice has a reason. More on brand identity design.
For Mendi Moke, an architecture and building design studio in Flinders, the identity runs from a monogram embossed on paper to the title block on their drawings. After launch we stay on as the brand grows.
Brand Application
A brand lives on the things people see and hold: the pack on the shelf, the sign out the front, the wayfinding inside and the print they take home. We design each one as part of the system, from the position down to print-ready files, so the next product or sign follows the same rules without a new project. More on packaging design.
Commonfolk’s café signage sits alongside its posters and stationery, and Bermuda Coffee Studio’s fifteen coffee labels and its wayfinding were designed with the brand.
- Packaging & labels
- Signage & wayfinding
- Stationery & print
- Print-ready files for your printer & sign-writer
Websites & Shopify
A new brand usually needs a new website, and we design and build it in the same studio, so nothing gets lost in a handover. See website design on the Mornington Peninsula for sites, local SEO and Google Ads, and our Shopify agency for online stores.
We are a Webflow Premium Partner.
We specialise in building custom Webflow websites and implementing custom Webflow CMS Design + Development. Learn more about how we use Webflow.
We are a Shopify Partner.
We specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. Learn more about how we use Shopify.
We've been creating all sorts of brands, both big and small. Our approach has been refined to successfully build brand after brand, every time.
We bring a conversational approach, diving deep into the heart of your business and getting to know the honest opinions, excitement and purpose that's only possible when you trust your team. We become your brand partners, carrying your brand's best interest at heart.
- Discovery Workshop
- Research
- Brand Strategy Development
- Brand Identity Development
- Brand & Strategy Concept Presentation
- Brand Identity Feedback & Refinement
- Brand Style Guide & Toolkit
- Brand Execution & Rollout
- File Handoff
- Bring it all to life!
No hidden costs, no surprises, no zings. Just a clear, upfront quote that lets you budget with confidence.
Open Transparency
After a first conversation you get a detailed quote and scope: pricing, timelines and inclusions.
Not sure what you need? A two-week Brand Audit ends with a clear recommendation and a price for each path, and the audit fee comes off the strategy fee if you go on.
Brand First
With a brand first approach, we'll work with you to create an engaging and compelling brand experience that engages your customers and grows your business.
Simplicity
Our brand process is designed to be as simple as possible.
Our brand, design and marketing teams are integrated, meaning no messy handover and everything works perfectly out of the box.
Local Partners
Let's grab a flat white at Commonfolk? We're just next door. Calling the back streets of Mornington's Industrial Estate home, we're your neighbours.
Our local team of dedicated designers, developers, and project managers pride ourselves on tailoring solutions to each client and while building lasting partnerships.
Our friendly team would love to learn more about your company and how we can help you.
We'll chat to you shortly.
Kicking off any branding project can prompt a few questions. Our goal is to help you get the information you need so your project can succeed.
We publish our ranges, and they are the same on the Peninsula as anywhere else we work.
- Brand Audit (two weeks): competitor map, perception read, positioning options, a recommendation with a price for each path. The audit fee comes off the strategy fee if you go on.
- Brand Strategy (from AUD 5,000 + GST): positioning, purpose, audience mapping and brand narrative.
- Brand Identity Design (from AUD 10,000 + GST): the visual and verbal system on a strategic foundation, with guidelines.
- Full Brand: strategy and identity end to end, for a business repositioning for growth or a group bringing several names under one.
Your quote sets out exactly what it covers before anything starts. Get in touch to find out where yours lands.
Not on their own. A logo is one part of a brand identity, and a new logo on an unchanged brand rarely changes how customers see you. We design the identity around a strategy, logo included. If a logo really is all you need, we will say so and point you to someone who does it well. More on brand identity design.
Positioning, purpose, audience mapping and brand narrative: who you are for, what makes you different, and how you say it. It ends in a short document your team will actually use, and it becomes the brief for the identity, the packaging and the website. Here is how our brand strategy works.
A brand audit takes two weeks, and it is the right first step if you are not sure what needs fixing. We map your competitors, read how customers see you, set out the positioning options and recommend a path, with a price for each. Sometimes the answer is that the brand is fine and something else is the problem, and we will say so. The audit fee comes off the strategy fee if you go on.
Most full projects run 8 to 16 weeks from kick-off to final delivery: three weeks of discovery and research, three of strategy, four of identity design, then refinement, guidelines and handover. A refresh, or an identity on a strategy you already have, is quicker.
Yes. Our studio is at 18 Progress Street, in Mornington’s industrial estate, next door to Commonfolk. Come in for a coffee and a first conversation: book a time.
Yes. We work with businesses across Melbourne and around Australia, in person or online, with the same process. Bermuda Coffee Studio, for one, is in Berwick.