Once Again brand film: the wordmark, modular sofas and armchairs made from waste, and the cobalt colour palette

Once Again Waste is usually where a product's story ends. For Once Again it's where the furniture begins.

Client

Once Again

Role

  • Brand Strategy
  • Brand Identity
  • Creative Direction
  • UX/UI Design
  • Print Design
  • Digital Design
Logo Blur Animation for Once Again on cobalt
Logo Spin Animation for Once Again, the letters in a circle
Blurred Logo Detail for Once Again
Insight and Text Treatment for Once Again
Poster Compositions for Once Again
Composition and Texture for Once Again
Text Treatment Graphic for Once Again
Photographic Treatment for Once Again
Wild Poster for Once Again
Construction Animation for Once Again, a sofa frame building into a finished cobalt sofa
Process Poster for Once Again
Billboard for Once Again
Product Brand Treatment for Once Again
Product Info Sheet for Once Again
Stationery for Once Again
Website Grid for Once Again
Mobile Website for Once Again
Website Logo Animation for Once Again: Disassemble. Dismantle. Repair. Recycle.
Website Scroll for Once Again on a laptop

Info

Formed from what's forgotten. Made to be remembered.

Once Again builds commercial furniture almost entirely from discarded material. The OA1 is a modular sofa where only the screws and thread are new. They came to us with the object in process and a brand still to build, in a category where the recycled credentials tend to become the whole story and the design rarely stands on its own terms.

We wanted the opposite. Exact counts, no adjectives: 52 t-shirts, 364 ocean-bound PET bottles, 22 kilograms of industrial waste plastic in a single piece. The brand we built leads with consideration and craft, letting the rest arrive on its own terms. With nothing to hide, we made what was invisible, visible.

Playing with ideas of permanence, we resolved that it's not about resisting change, it's about finding new relevance in what already is. The mark moves between unresolved and resolved, blur to focus, obscurity to clarity, the way material moves from origin to waste into utility once again. Something forgotten or overlooked, seen in a new light.

The OA1 debuted at Melbourne Design Week 2025, in front of the specifiers it was made for.

Role

  • Brand Strategy
  • Brand Identity
  • Creative Direction
  • UX/UI Design
  • Print Design
  • Digital Design

Technology