
Once Again Waste is usually where a product's story ends. For Once Again it's where the furniture begins.
Client
Once Again
Role
- Brand Strategy
- Brand Identity
- Creative Direction
- UX/UI Design
- Print Design
- Digital Design
Info
Formed from what's forgotten. Made to be remembered.
Once Again builds commercial furniture almost entirely from discarded material. The OA1 is a modular sofa where only the screws and thread are new. They came to us with the object in process and a brand still to build, in a category where the recycled credentials tend to become the whole story and the design rarely stands on its own terms.
We wanted the opposite. Exact counts, no adjectives: 52 t-shirts, 364 ocean-bound PET bottles, 22 kilograms of industrial waste plastic in a single piece. The brand we built leads with consideration and craft, letting the rest arrive on its own terms. With nothing to hide, we made what was invisible, visible.
Playing with ideas of permanence, we resolved that it's not about resisting change, it's about finding new relevance in what already is. The mark moves between unresolved and resolved, blur to focus, obscurity to clarity, the way material moves from origin to waste into utility once again. Something forgotten or overlooked, seen in a new light.
The OA1 debuted at Melbourne Design Week 2025, in front of the specifiers it was made for.
Role
- Brand Strategy
- Brand Identity
- Creative Direction
- UX/UI Design
- Print Design
- Digital Design
Technology






