Principles – Make the idea bigger, not the logo.

Explorations of agency, brand strategy and design.

What is Brand Naming? A Guide to Naming your Business

Marcel McCarthy

What is a Brand Identity? An Agency Guide + Examples

Marcel McCarthy

What is Brand Positioning? And Why It Actually Matters

Marcel McCarthy

What is Brand Strategy: A Guide by a Design Agency (2026)

Marcel McCarthy

Design Agency, Studio or Consultancy? The Differences

Marcel McCarthy

What is a Design Agency?

Marcel McCarthy

Why Brand? And Why is Branding Important?

Marcel McCarthy

What is a Brand Strategy?

Marcel McCarthy

How does Brand Strategy actually work?

Marcel McCarthy

What is a Brand?

Marcel McCarthy

What is a Differentiation Strategy?

Marcel McCarthy

What is a Brand Onlyness Statement?

Marcel McCarthy