Principles – Make the idea bigger, not the logo.

Explorations of agency, brand strategy and design.

Brand
What is Brand Equity? Examples, Models and How It's Built
Marcel
Marcel McCarthy
What is Brand Naming? A Guide to Naming your Business
Marcel
Marcel McCarthy
Rebranding
Rebranding: When to Do It and What It Costs with Examples
Marcel
Marcel McCarthy
Brand
What is a Brand Audit? Agency Guide with Checklists & Costs
Marcel
Marcel McCarthy
Brand Identity
What is a Brand Identity? An Agency Guide + Examples
Marcel
Marcel McCarthy
Brand
What is Brand Positioning? And Why It Actually Matters
Marcel
Marcel McCarthy
Brand
What is Brand Strategy: A Guide by a Design Agency (2026)
Marcel
Marcel McCarthy
Agency
Design Agency, Studio or Consultancy? The Differences
Marcel
Marcel McCarthy
Agency
What is a Design Agency?
Marcel
Marcel McCarthy
Brand
Why Brand? And Why is Branding Important?
Marcel
Marcel McCarthy
Brand
What is a Brand Strategy?
Marcel
Marcel McCarthy
Brand
How does Brand Strategy actually work?
Marcel
Marcel McCarthy
Brand
What is a Brand?
Marcel
Marcel McCarthy
Brand
What is a Differentiation Strategy?
Marcel
Marcel McCarthy
Brand
What is a Brand Onlyness Statement?
Marcel
Marcel McCarthy