“Wonderful humans, and very good at what they do. Let them help you make your business better.”
"They were innovative in their approach and really got us thinking about who we are at the core.”
"What a thoughtful and joyful experience. I want to start a new business and do it again."
You?
A Shopify web design and development agency building brand-led stores from Melbourne.
A store sells the brand before it sells the product.
Our Shopify builds are for brands ready for a store built around them, like Commonfolk and The Snake Hole.
Brand-led Store Design
We start with the brand strategy: who the store is for, what makes the product different and what it has to say first. The team that designs the brand also designs and builds the store, so nothing gets lost between agencies.
For Commonfolk, the store sells Partnership Coffee, the category we helped them create.
- UX and UI design in Figma, from the home page to the checkout
- Designed for the phone first
- Packaging, product page and checkout designed together
Custom Liquid Development
Our Shopify developers write the theme in Liquid, HTML, CSS and JavaScript, with sections and metafields your team can edit without a developer. Motion is built in GSAP, so the store looks like your brand from the first scroll.
- Custom Shopify themes
- Editable sections and metafields
- Animation and motion in GSAP
- Performance optimisation
Shopify Plus & Migrations
Shopify Plus is for brands that need checkout customisation, B2B wholesale, several storefronts or automation at volume. When you move to Shopify from WooCommerce, Squarespace, Wix or an older Shopify theme, we move products, customers and content across and set up the redirects, so you keep your rankings.
- Shopify Plus builds
- Migrations from WooCommerce, Squarespace and Wix
- Products, customers, content and 301 redirects
Integrations & Launch
We connect Klaviyo email and SMS flows from launch: welcome, abandoned cart and post-purchase. Shopify SEO is set up in the build: collection pages, clean URLs, speed and product schema.
- Klaviyo email and SMS flows
- Shopify SEO set up in the build
- Analytics and performance tracking
- Training for your team
A clear process from the first workshop to launch day.
Discover & Strategise
A discovery workshop, then the eCommerce and UX/UI strategy: who the store is for and what it has to say first.
Wireframe & Prototype
The structure of the store, from the home page to the checkout, worked out before the design.
Design
UX/UI design in Figma, with the animation and motion planned in.
Develop
Custom development in Liquid, with the Shopify CMS, metafields, performance and SEO built in.
Launch & Train
Analytics set up and your team trained, then launch.
Shopify builds start from $10,000. Where a store lands above that depends on the number of templates, the custom features, the integrations and whether you are migrating from another platform.
For most product brands, Shopify. Hosting, security, payments and updates are handled for you, the checkout is fast and trusted, and your team can run the store without a developer. WooCommerce gives you more control over the code, but you take on the hosting, plugins and maintenance that come with WordPress. If WooCommerce is holding you back, we can move you to Shopify without losing your rankings.
Yes. We map every old URL to its new one and set up 301 redirects before launch, move products, customers and content across, and keep the titles and descriptions that already rank. After launch we watch Search Console and fix errors as they appear. Expect some movement for a few weeks while search engines catch up.
Probably not yet. Shopify Plus is Shopify’s enterprise plan, and it earns its higher monthly fee when you need checkout customisation, B2B wholesale, several storefronts or automation at high volume. Most brands start on a standard plan and move up when the numbers say so. We build on both.
Yes, from the build onwards: collection pages written to rank, duplicate product URLs fixed in the theme, apps kept lean for speed, and product schema in place. After launch our team can run Shopify SEO and Google Ads as a monthly retainer. For AI search, see AEO.
No. We put our time into stores we design and build from the brand up, and a one-off fix is better done by a developer on call. Shopify’s Partner Directory lists experts who do that work well. If your store needs more than a fix, talk to us.
"Above & beyond."
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