“Wonderful humans, and very good at what they do. Let them help you make your business better.”
"They were innovative in their approach and really got us thinking about who we are at the core.”
"What a thoughtful and joyful experience. I want to start a new business and do it again."
You?
We design digital experiences that define categories and convert audiences. From UX & UI to development, we turn compelling brands into unforgettable experiences.
We help brands articulate distinct and compelling stories that change thinking, change feelings and change actions.
Unlock potential, create new value and build competitive advantage. Our approach isn’t to make a brand work harder but to make it work different.
Brand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it.
Brand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. Learn more about Brand Strategy.
So you have a brand strategy, a way of winning in the market and an own-able position. Now what? You'll need to bring your brand to life.
This will be a rich collection of visual and verbal elements that define how a brand presents itself to the world. Think logo, colour, typography, imagery, personality and tone of voice.
Brand positioning is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favorable perception.
We don’t create static brand guidelines, we craft dynamic brand toolkits that empower teams. Built from a pixel up with atomic design principles, your brand is fit for purpose today and scalable tomorrow. Nice.
We help brave businesses turn compelling brands into unforgettable experiences. From start-up to scale-up, we collaboratively workshop, design and develop digital experiences that define industries and convert audiences.
We specialise in building custom Webflow websites and implementing custom Webflow CMS Design + Development. Learn more about how we use Webflow.
We specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. Learn more about how we use Shopify.
Bringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering.
We focus on optimising both the user-facing and technical components of a website to improve search engine rankings and attract more organic traffic.
Key areas include keyword targeting, meta descriptions, title tags, internal and external linking, clean URL structures, mobile-friendliness, header tags, image optimization, and schema markup.
Regular analysis and monitoring are crucial for continuous improvement, using tools like Google Analytics and Search Console.
Search Engine Marketing (SEM) with Google Ads involves creating and managing paid advertisements to appear on Google search results and partner websites. Key areas include keyword research, ad copywriting, bid management and website conversion rate optimisation.
Effective SEM requires targeting the right audience, setting budgets, and using ad extensions to enhance visibility. Continuous monitoring and optimisation are essential for improving ad performance and ROI, utilising tools like Google Analytics for insights. Remarketing strategies and A/B testing help refine campaigns further.
We start by understanding your goals, users, and market. This includes stakeholder workshops, user research, competitor analysis, and strategic planning.
We map user journeys, create information architecture, and design wireframes. This is where we solve functional problems before adding visual polish.
We translate strategy and UX into beautiful interfaces. Design systems, components, responsive layouts—all designed in Figma with atomic principles.
We build on Webflow or Shopify, bringing designs to life with custom code, interactions, and integrations. Every detail executed exactly as designed.
We test across devices, optimise performance, setup analytics, and launch. Plus we provide training and documentation so you can manage content confidently.
Post-launch, we provide ongoing support, monitoring, and conversion optimisation. We don't just launch and disappear.
Design project costs in Melbourne vary significantly based on scope, complexity, and deliverables.
Typical project ranges:
Website Design (Basic) ($5,000–$25,000)
5–10 page Webflow or Shopify site with custom design, responsive layouts, and CMS setup. Ideal for small businesses or start-ups with clear content.
Website Design (Standard) ($25,000–$45,000)
15–25 page custom website with advanced functionality, integrations, content strategy, and SEO foundation. Ideal for growing businesses.
Website Design (Complex) ($45,000–$75,000+)
Complex e-commerce, multi-language sites, custom functionality, extensive content, and advanced integrations. Ideal for established businesses with sophisticated needs.
UX/UI Design Projects ($20,000–$60,000+)
Digital product design, web applications, dashboards, or complex user interfaces. Pricing depends on screens, user flows, and testing requirements.
Design Systems ($15,000–$40,000)
Component library, design tokens, UI kits, and documentation. Pricing depends on scale and complexity.
Factors affecting cost: Number of pages/screens, custom functionality, content volume, integrations, animation complexity, and timeline.
A design consultancy helps businesses make smarter design decisions through strategic thinking and expert guidance.
Key areas we consult on:
1. Digital Strategy
Helping Melbourne businesses define their digital goals, prioritise features, and create roadmaps for execution.
2. Platform Selection
Should you build on Webflow? Shopify? WordPress? Custom? We help you evaluate options based on your needs, not vendor bias.
3. UX Optimisation
Analysing existing experiences, identifying friction points, and recommending improvements backed by data and user research.
4. Design Systems Planning
Helping teams transition from ad-hoc design to systematic approaches. We audit existing assets and create frameworks for consistency.
5. Team Augmentation
Acting as senior design leadership for businesses without full-time design hires. We guide internal teams, review work, and provide strategic direction.
Design consultancy is ideal when you need expertise without committing to full project delivery, or when you want to de-risk major digital initiatives with expert counsel.
Most custom website projects take 8–14 weeks from kickoff to launch.
Typical timeline breakdown:
Weeks 1–2: Discovery & Strategy
Weeks 3–5: UX Design
Weeks 6–8: Visual Design
Weeks 9–12: Development
Weeks 13–14: Testing & Launch
Timeline variables: Scope changes, content readiness, stakeholder availability, and feedback cycles.
Simple brochure sites can launch in 6–8 weeks. Complex e-commerce or custom functionality may require 16+ weeks.
This varies by agency. Some design agencies only create designs (Figma files) and hand off to developers. Others design and build.
At ONETOO, we do both—and that's our advantage.
Why integrated design + development matters:
1. No Lost in Translation
When designers build, nothing gets lost between design and code. Animations, interactions, and details are executed exactly as intended.
2. Faster Iteration
We can test, refine, and optimise in the browser. No waiting for developer feedback on feasibility.
3. Better Performance
We optimise for speed and performance while building, not as an afterthought.
4. Ongoing Support
Need updates or enhancements? We built it, so we can maintain it efficiently.
Our platform expertise:
We're design-led developers and development-aware designers. This means we push creative boundaries while respecting technical realities.
Based on the Mornington Peninsula, working with businesses across Melbourne, we bridge strategic thinking with world-class execution.
What makes us different:
Strategy-First Mindset
We don't start with wireframes. We start with understanding your business, your users, and your competitive landscape. Design decisions are strategic, not aesthetic.
Conversion-Focused Design
Beautiful designs that don't convert are expensive art projects. We come from digital marketing backgrounds—every design decision considers user behaviour and conversion impact.
Webflow & Shopify Specialists
We're Webflow Premium Partners and Shopify Partners. This means we don't just design—we build, launch, and support on platforms that give you power without complexity.
Integrated Services
Need brand strategy before design? Website after brand? Marketing after launch? We offer integrated services from brand strategy through design, development, and digital marketing.
Real Business Understanding
We've built deep expertise in accommodation, property, hospitality, and professional services. We understand these markets and design with sector-specific insights.
"What an incredibly thoughtful and joyful experience with ONETOO. I want to start a new business just to enjoy the brand process with the ONETOO team again."
