“Wonderful humans, and very good at what they do. Let them help you make your business better.”
"They were innovative in their approach and really got us thinking about who we are at the core.”
"What a thoughtful and joyful experience. I want to start a new business and do it again."
You?
Focusing on category design, we help brands find clarity, position for growth and prepare for remarkable change.
We help brands articulate distinct and compelling stories that change thinking, change feelings and change actions.
Unlock potential, create new value and build competitive advantage. Our approach isn’t to make a brand work harder but to make it work different.
Brand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it.
Brand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. Learn more about Brand Strategy.
So you have a brand strategy, a way of winning in the market and an own-able position. Now what? You'll need to bring your brand to life.
This will be a rich collection of visual and verbal elements that define how a brand presents itself to the world. Think logo, colour, typography, imagery, personality and tone of voice.
Brand positioning is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favorable perception.
We don’t create static brand guidelines, we craft dynamic brand toolkits that empower teams. Built from a pixel up with atomic design principles, your brand is fit for purpose today and scalable tomorrow. Nice.
We help brave businesses turn compelling brands into unforgettable experiences. From start-up to scale-up, we collaboratively workshop, design and develop digital experiences that define industries and convert audiences.
We specialise in building custom Webflow websites and implementing custom Webflow CMS Design + Development. Learn more about how we use Webflow.
We specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. Learn more about how we use Shopify.
Bringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering.
We focus on optimising both the user-facing and technical components of a website to improve search engine rankings and attract more organic traffic.
Key areas include keyword targeting, meta descriptions, title tags, internal and external linking, clean URL structures, mobile-friendliness, header tags, image optimization, and schema markup.
Regular analysis and monitoring are crucial for continuous improvement, using tools like Google Analytics and Search Console.
Search Engine Marketing (SEM) with Google Ads involves creating and managing paid advertisements to appear on Google search results and partner websites. Key areas include keyword research, ad copywriting, bid management and website conversion rate optimisation.
Effective SEM requires targeting the right audience, setting budgets, and using ad extensions to enhance visibility. Continuous monitoring and optimisation are essential for improving ad performance and ROI, utilising tools like Google Analytics for insights. Remarketing strategies and A/B testing help refine campaigns further.
We start by understanding your market, your advantages, and your ambition. This includes stakeholder interviews, competitor analysis, and audience research.
We develop your brand strategy—defining your category position, differentiation, and compelling brand story. This is where we answer "what makes you different?"
We translate strategy into visual and verbal identity. Logo, colour, typography, imagery, voice—every element designed to express your distinct position.
We build comprehensive brand toolkits that empower your team. Design systems, templates, asset libraries—everything needed to maintain brand consistency.
We don't just hand over files. We help you launch, train your team, and provide ongoing support to ensure successful implementation.
Brand strategy and identity projects in Melbourne typically range from $15,000 to $75,000+ depending on scope, complexity, and deliverables.
Typical project ranges:
Brand Strategy Only ($15,000–$25,000)
Includes positioning strategy, messaging framework, and strategic direction. Ideal for businesses with existing visual identity who need strategic clarity.
Brand Identity Design ($25,000–$45,000)
Includes logo, visual identity, brand guidelines, and application across core touchpoints. Ideal for start-ups and businesses ready for new visual identity.
Full Brand Development ($45,000–$75,000+)
Includes comprehensive brand strategy, naming, identity design, guidelines, website design, and marketing collateral. Ideal for businesses undergoing significant transformation or launching something new.
Factors that influence cost: market research depth, number of stakeholders, deliverable scope, timeline requirements, and category complexity.
Every project is different. Book a call to discuss your project. →
While there's overlap, brand agencies and design agencies focus on different things:
Branding Agency (Strategic Focus)
Design Agency (Execution Focus)
At ONETOO, we bridge both. We start with strategy (brand), then move to execution (design). This integrated approach means your brand isn't just beautiful—it's strategically differentiated.
Read more: Design Agency vs Studio vs Consultancy →
A branding agency helps businesses answer three fundamental questions:
1. Who are we? (Purpose, values, personality)
We help Melbourne businesses define their core identity—not what they do, but why they exist and what they believe.
2. What makes us different? (Positioning, differentiation)
We identify your unfair advantages and help you own distinct territory in your market. This is category design—making the competition irrelevant.
3. How do we communicate it? (Identity, messaging, systems)
We translate strategy into visual and verbal systems that bring your brand to life across every touchpoint.
The output isn't just a logo and colour palette. It's a complete brand platform: positioning strategy, messaging frameworks, visual identity, brand guidelines, and application systems.
The process typically involves:
Most comprehensive branding projects take 8–16 weeks from kickoff to final delivery.
Typical timeline breakdown:
Weeks 1–3: Discovery & Research
Weeks 4–6: Strategy Development
Weeks 7–10: Identity Design
Weeks 11–14: Refinement & Guidelines
Weeks 15–16: Handoff & Support
Timeline variables: Number of stakeholders, decision-making speed, scope changes, and feedback cycles.
Rush projects can be accommodated but typically sacrifice depth of strategy. We recommend allowing time for proper discovery and refinement.
This depends on your strategic goals and current brand health. Here's how to assess:
You likely need a full rebrand if:
You likely need a brand refresh if:
Not sure? We offer brand audits to assess your current brand health and provide strategic recommendations. This typically includes competitive analysis, stakeholder interviews, and a strategic assessment of whether you need evolution or revolution.
"What an incredibly thoughtful and joyful experience with ONETOO. I want to start a new business just to enjoy the brand process with the ONETOO team again."
