Commonfolk are a coffee roaster and cafe based in Mornington. Widely known for their broccoli lattes and charity, The Cup That Counts, they've got a reputation for doing things a little differently. As their marketing partner we worked collaboratively with the team to create strategies to reach their goals, produce content, grow their marketing opportunities across multiple channels.
Sam Keck - General Manager
Initially we helped Commonfolk with their website experience. Developing an online store and marketing front to help them better reach their customers, both wholesale and retail consumers. Through SEO, Search Campaigns & UX Strategy we quickly saw Commonfolk become a category and search leader in digital spaces.
The result is a beautiful and tangible brand experience across multiple touch points. From meeting people and telling stories in real life through our newspapers, to improving digital experiences and conversion optimisation, Commonfolk have a series of digital assets and guidelines to move forward into the next season.
"Commonfolk have carved out a really unique space in both the local and national coffee scenes. They're third-wave but have broken the cliches that often go alongside specialty coffee. We leaned into photography and content strategies that brought the brand's rule-breaking and Australian characteristics to life." – ONETOO
Marketing Strategy & Design
Wholesale & Retail Brand Guides
Social Media Cards
Whether you're starting out or wanting to take things to the next level. Our passionate design and marketing team partner with you from start, to finish and into the future.