Who are you, really? Branding is all about working out who you are, how you talk, and how'll you'll visually present yourself to your customers. It asks lots of questions around purpose; the why, the how; and if you're actually saying what you think you are. Start the process with a coffee at our Mornington Peninsula studio.
This isn’t done in isolation — we need to understand your competitors and where there is opportunity to position yourself. There'll be workshopping, discovery and we may go directly to the source — your customers. This can be done openly by asking for their feedback directly, or delving into the backend of your website to tap into data, insights and competitor analysis.
We undertake a design process to develop a brand that visually and philosophically meets your needs and your customers, and represents where your business is headed. Think of this as a roadmap that you can refer back to; a guiding force that will help you with all marketing communications.
Whether you’re starting a new business, or rebranding, we can provide creative direction, identity systems, logos, naming, and strategy. We also offer design services to execute anything from business cards to banners to web assets to create a seamless brand positioning.
Sometimes what was once great is no longer relevant. Fonts and logos become outdated, your message is off, or you simply wish to diversify, or simplify, your business. Whatever the reason, we can help you evolve your brand, and reach the right customers (and hopefully a few new ones). We can also incorporate a comprehensive digital marketing strategy into the mix.