People spend a lot of time in a digitally connected state. Whether it's on Instagram, YouTube or their favourite blog, digital marketing allows marketers to reach their audiences in a cost effective, targeted and measurable way.
We’re here to help you achieve your short and long-term business goals, and make your life easier — that’s our priority. Doing that requires thought, conversations, exploration and research. As tempting as it is to jump straight into the action, it’s also a really quick way to get distracted, and spend money on things that aren’t aligned with your goals. Good things aren’t made in an instant. They take work, moulding and development to become effective, fruitful and generative. And that’s where a marketing strategy is crucial. It becomes the difference between success and failure.
SEO helps you get found on search engines like Google. Without it, you might never be discovered. We take the time to research and embed words across your site and pages that are relevant to what your site and pages feature, what people are searching for and what search engines value. This isn’t a set-and-forget process. It’s important that SEO best practices are considered whenever new content or media is added, which is something we can help with.
Whether you’re wanting to be on Instagram, Pinterest or Tik Tok, a social media presence that reflects your brand can add so much value to your business. We manage a number of social media accounts, often for clients whose websites we’ve built. From creating a comprehensive social media strategy to mapping out your social content calendar we have expertise in short-form copy, community management, social photography, videography, visual design, branding and social media reporting, taking the guesswork out of getting your brand ‘socially’ solid. Whether you’re just getting started with building your social media presence or needing extra support, we’re happy to provide a critical eye and assistance to help your feed capture attention. We can also help set-up and manage Facebook and Instagram advertising.
Adwords is a pay-per-click (PPC) advertising platform. There are many PPC platforms out there, but Google is by far the best of the bunch. We’re Adwords certified, and can help with the initial account set-up as well as create targeted campaigns for your business via Google’s search and display networks.
Emails and e-newsletters remain an important tool in reaching your audience and gaining valuable customer insights. We’re experienced in email set-up and marketing automation (link). We can help with everything from designing templates to copywriting and reporting.
Do you truly know your customer? Who they are? Where they live? How they spend their time, and money? What they value? All of these are simple but illuminating questions that allow us to gain insight and produce strategies to reach, engage and develop relationships with your customers, and market to them effectively.
What does success mean to you? Growing a business, particularly on the digital front, is multifaceted and you need to remain nimble and ahead of the curve. Analytics will help get you there — providing you with data to measure your success, understand your customer base and leverage opportunities to convert. We can set-up analytics tools as well as provide ongoing reporting and learnings to improve your business outcomes.
Open communication and trust is so important, because we want to work with you to achieve your goals. From a place of transparency we can collectively look at where your business currently sits, and how we can get you to where you want to be. In understanding the results within budgets, we’re able to iterate, explore and try alternative solutions to help you achieve your business and marketing goals.