People spend a lot of time in a digitally connected state. Whether it's on Instagram, YouTube or their favourite blog, digital marketing allows marketers to reach their audiences in a cost effective, targeted and measurable way.
Digital marketing is a broad term, but generally involves putting yourself at the top of Google, in your potential customers’ social feeds, or placing web banners in front of them during their daily browsing — whether that’s while reading their local news or watching cat videos on YouTube.
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