---
title: "DRIFT Arts Festival Branding & Identity – ONETOO"
description: "Brand strategy, identity and campaign for the inaugural DRIFT arts festival, reigniting collaborative creativity on the Mornington Peninsula."
url: https://www.onetoo.com.au/work/drift
---

> Part of the ONETOO site index: https://www.onetoo.com.au/llms.txt

# DRIFT: Reigniting creativity on the Mornington Peninsula. We delivered a dynamic brand for the inaugural DRIFT festival that challenged the status quo and reinvigorated the community’s collaborative creativity.

![DRIFT festival wordmark on a large screen in a dark venue](https://www.onetoo.com.au/cdn-assets/hero-Drift_Venue-Screen-cc403aba-w1600.webp)

Client

DRIFT

Role

- [Brand Strategy](https://www.onetoo.com.au/brand-strategy)
- [Visual Identity](https://www.onetoo.com.au/brand-identity-design-melbourne)
- Digital Design
- [Graphic Design](https://www.onetoo.com.au/graphic-design-agency-melbourne)
- Motion Design

Industry

- [Arts & Culture](https://www.onetoo.com.au/arts-film-music-festival-branding)

Program

Disruption

![Drift Arts Festival Mornington Peninsula Branding Design outdoor poster](https://www.onetoo.com.au/cdn-assets/6524b1949d246634bbc39f43_Drift-Arts-Festival---Branding-Design-Project-00015.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design wheatpaste poster](https://www.onetoo.com.au/cdn-assets/6524b194704715d59d88500d_Drift-Arts-Festival---Branding-Design-Project-00017.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design train station poster](https://www.onetoo.com.au/cdn-assets/6524b194de8972482c156edd_Drift-Arts-Festival---Branding-Design-Project-00011.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design outdoor billboard](https://www.onetoo.com.au/cdn-assets/6524b194afcbac4f5a5b21fe_Drift-Arts-Festival---Branding-Design-Project-00010.jpg)

![Textural rocks](https://www.onetoo.com.au/cdn-assets/6524b1946b6d9e1cca7beebd_Drift-Arts-Festival---Branding-Design-Project-00002.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design outdoor scrim](https://www.onetoo.com.au/cdn-assets/6524b194a54c899158359345_Drift-Arts-Festival---Branding-Design-Project-00012.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design artist line-up in animated type](https://www.onetoo.com.au/cdn-assets/poster-DRIFT-TypeParticles-b2c553c7-w1600.webp)

![Drift Arts Festival Mornington Peninsula Branding Design outdoor square poster](https://www.onetoo.com.au/cdn-assets/6524b1941124ac5d6545ef54_Drift-Arts-Festival---Branding-Design-Project-00013.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design collation of social assets](https://www.onetoo.com.au/cdn-assets/652379fd30dcc3ed986b4738_62e1e8736fcacba1c3dfbf7d_intro-post-p-1080.png)

![Drift Arts Festival Mornington Peninsula Branding Design simple poster](https://www.onetoo.com.au/cdn-assets/6524b19460697f8ca2af8919_Drift-Arts-Festival---Branding-Design-Project-00014.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design brand guidelines pages](https://www.onetoo.com.au/cdn-assets/poster-Drift-Guidelines_1-5b9a2702-w1600.webp)

![Drift Arts Festival Mornington Peninsula Branding Design applications: website, station screen, bus shelter and billboard](https://www.onetoo.com.au/cdn-assets/poster-Drift-StackingAnimation-1-1-02e51d81-w1600.webp)

![Drift Arts Festival Mornington Peninsula Branding Design grid design of festival assets](https://www.onetoo.com.au/cdn-assets/6524b19456e369dac8f377f9_Drift-Arts-Festival---Branding-Design-Project-00016.jpg)

![Drift Arts Festival Mornington Peninsula Branding Design website on a laptop](https://www.onetoo.com.au/cdn-assets/poster-Drift-Laptop-367b7e8f-w1600.webp)

![Drift Arts Festival Mornington Peninsula Branding Design website on a phone in hand](https://www.onetoo.com.au/cdn-assets/poster-Drift-Phone-d84ab26b-w1600.webp)

![Drift Arts Festival Mornington Peninsula Branding Design phone stories with live music photography](https://www.onetoo.com.au/cdn-assets/poster-DRIFT-PhoneAnimations-40901549-w2880.webp)

Role

- [Brand Strategy](https://www.onetoo.com.au/brand-strategy)
- [Visual Identity](https://www.onetoo.com.au/brand-identity-design-melbourne)
- Digital Design
- [Graphic Design](https://www.onetoo.com.au/graphic-design-agency-melbourne)
- Motion Design

Industry

- [Arts & Culture](https://www.onetoo.com.au/arts-film-music-festival-branding)

Program

Disruption

Technology

- [Webflow](https://www.onetoo.com.au/webflow-agency)

Next

[![Mendi Moke wordmark embossed on white paper](https://www.onetoo.com.au/cdn-assets/69e589c3d854dd862a796d35_66a1af2e7e2a4d8b64569246_MM_CoverEmbossed-1-.webp)Mendi Moke](https://www.onetoo.com.au/work/mendi-moke)

[Spread Finance](https://www.onetoo.com.au/work/spread-finance)