Work for purpose
In short, Deep Work by Cal Newport. At length, we are made to do deep things, but in our highly distracted and hyper-connected world, doing deep, important and sustained tasks is something that exists out there, but very rarely visits our daily living. For a creative agency, the best work comes out of places of concentration and deliberate attention to solve real problems in new and nuanced ways. We won't change the world checking Instagram every 10 minutes.
So, it means we schedule depth into our calendar and create routine and rhythm. Four hours each day of depth. No email. No phones. Yes, turn your phone off! No yelling across the room (my introverted side loves it). We'll likely find it uncomfortable at first, but will allow us to be fully present in our own tasks, with people when needed, and not feel as if we can't engage because we have things to do.
One thing that's always been clear since we started ONETOO is we value people, and relationships. We've always felt a bit odd with this when compared to other businesses that report valuing excellence, strategy, awards, and all the things you'd expect. Our values are not something to make us sound fancy, they're actually what we really care about. Things you believe in should change what and how you do things each and every day.
Practically, it means times of deliberate connection throughout the day. Time to share our problems, to celebrate and be together. Whether it's our daily report. A shared lunch break. Or a bit of problem-solving. This rhythm is designed to instil and value relationships, as well as help each of us develop relational skills within work and life.
Always changing. In the digital world, nothing is fixed, and if it is, it's not for long. We need to be adaptive; design and market accordingly. This means letting go of the illusion of perfection and embracing beta. Something amazing today, might not be next week. But that's okay. We'll choose progress over perfection every single time.
A commitment to change also means we’re more committed to the future than we are the past. It means the best is ahead of us not because things will get easier but because we’re the type of people who grow up into future. We don’t rest on the laurels of yesterday, we honour the past, those things that got us to where we are today. We learn, we create and we imagine. Then we fail, and succeed, and fail and succeed repeatedly all the way into the
future ahead of us.
Being creative is fun. Answering endless emails is not. Often coming up with new concepts means going for walks, seeing new environments and trying things that have never been done. This will never happen unless you actually value it, and make time for it in your day. So that's what we're doing. Space for spontaneous play.
Space and time where we can collaborate, and riff of each other and the ideas coming forth. It's not like we're about to create some type of Google office, but we're designing play and collaboration right into the middle of how we actually do work. If our work isn't collaborative, playful and fun, that's not the kind of work we want to do.