Search engine optimisation at its most basic level optimises a website to display in the results page of search engines like Google. Without applying SEO, it's unlikely your site will rank in search results — it's all about relevance. That's where we come in.
When it comes down to it, Google (and any other search engine) is a business, and search is its product. Google's core business is built around providing relevant, helpful results to people using its service. If the product isn't deemed ‘good’, who's going to use it?
SEO isn’t complex, but it is time consuming and there’s an art to it. It’s also not a set and forget task, and needs to be considered whenever you produce content relating to your business.
We make sure the words we use across your site and pages are relevant to what your site and pages feature, what people are searching for and what search engines value. This includes useful, shareable content developed through a solid content marketing strategy, optimising page titles, metadata, images and alt tags, doing mobile-friendly tests and creating secure links. These are just a few things that are crucial to getting found via search engines, and remaining relevant.