Great writing embodies your brand as if it has been there from the beginning. And it's not easily done. People are consuming more content than ever, but they're over being sold to. Content marketing is about authenticity, stories, depth, and connection.
We're experienced in content planning and strategy. This is the starting point of any good content marketing process. It’s never a one-size-fits-all scenario; because every business is unique. ONETOO has been the voice of many brands and understands what ‘good’ content means. We let data and trends inform the type of content we produce and what we recommend to our clients, and are always happy to provide advice on best content marketing practice.
It’s not so much a case of, "let’s produce this type of content because we have space for it" and more about looking at what value this content brings to your business as a whole, and how it can be best executed.
Blog posts can give an insight into your business, allowing you to flesh out or support your marketing communications, bolster your SEO and if done well, form an integral part of your content marketing strategy. But where do you start? Firstly, we’ll get to know your business and then create content categories that reflect your brand and connect with your audience. From there we’ll create a comprehensive content schedule and get to work producing those blog posts in the right tone of voice. Essentially we use our writing skills, and you take the byline glory.
You’ve invested in building a website with supportive photography, but words round out the story and play an integral part in the design process. We take time to consider who your business is, the tone you wish to set, and the copy and taglines that will help get you there.
What do you need to complement your impressive Shopify site? Consistent, SEO-friendly product descriptions that tell your customer everything they need to know, and more. In short, a great customer experience when visiting your online store. Often overlooked, product descriptions (that are unique and on tone) are equally, if not more important than the homepage or social media feed you carefully curate. We have experience in structuring product descriptions correctly, offering advice on customer experience (CX) strategies and adding necessary keywords to help you rank.
Emails remain one of the most effective marketing tools to connect with your audience and gain insights. But everything from the way you phrase the subject line to the content and call to action buttons you use needs to be considered, and on brand. We have experience writing eDMs as well as CRM set-up, email design and dispatch, so all your email marketing bases are covered.
Your Instagram feed needs to be more than just pretty pictures. We specialise in short-form descriptions and manage multiple social media accounts for clients. We also have access to the latest social media data, which can help inform the types of ways your brand engages with customers via socials.