--- title: "Branding & Design Services – ONETOO" description: "Brand strategy, identity, website design and digital marketing services from ONETOO, a Melbourne branding and design agency. See how we can help you grow." url: https://www.onetoo.com.au/services --- > Part of the ONETOO site index: https://www.onetoo.com.au/llms.txt # Ready for a strategic shift that unlocks opportunity, solves real challenges and ignites change? ## Brand Unlock potential, create new value and build competitive advantage. Our approach isn’t to make a brand work harder but to make it work smarter. - [Brand Strategy](https://www.onetoo.com.au/brand-strategy) - [Positioning](https://www.onetoo.com.au/brand-positioning-agency) - Identity - Values - Purpose - Guidelines - Employee Brand Engagement - Tone of Voice, Language, Messaging - Copy - Creative & Art Direction - [Naming](https://www.onetoo.com.au/brand-naming-agency) ![Pause video](https://www.onetoo.com.au/cdn-assets/628299f8aa233b83918e24fd_Pause.svg)![Play video](https://www.onetoo.com.au/cdn-assets/628298b20ae0236682d4b87f_Play-24.svg) What is brand strategy Brand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it. Brand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. Do I need brand strategy? As a rule of thumb, [brand strategy](https://www.onetoo.com.au/brand-strategy) might be something to consider if your business doesn't have a compelling idea, proposition or position. If your customers can't articulate the value you create or aren't loyal. Or if generally speaking, your brand feels like it lacks clarity, direction and confidence. Practically speaking, a executed brand strategy will reduce your customer acquisition cost, will increase your customer life time value, allow you to raise prices and support profitability. Rebrand or refresh? Sometimes a refresh is enough other times you need more significant change. We take a research and strategy-driven approach, meaning we'll look into your market and give you a recommended course of action. What do I get if I get strategy? After undertaking research we present prose that speaks to our recommended business strategy. Fundamentally this will look like a document. It will include supporting ideas like a brand story, brand idea and brand category. What do you get? Our general brand engagements are designed to give you everything need to succeed. This will include comprehensive digital guidelines, brand assets and strategy. We also provide training and team engagement. "What an incredibly thoughtful and joyful experience with ONETOO. I want to start a new business just to enjoy the brand process with the ONETOO team again." ![Mitch Fleming](https://www.onetoo.com.au/cdn-assets/668df37f8bbef917ac204720_Mitch-Fleming.avif) Mitch Fleming Founder at Mendi Moke Case Study [Bermuda Coffee Studio](https://www.onetoo.com.au/work/bermuda-coffee-studio) [Gather Round](https://www.onetoo.com.au/work/gather-round) [Peritum Property](https://www.onetoo.com.au/work/peritum-property) [The Ninch](https://www.onetoo.com.au/work/the-ninch) [Once Again](https://www.onetoo.com.au/work/once-again) Clients DRIFT, Commonfolk Coffee, Illumin8, Peritum Property, bryx, Mendi Moke, AHI, Organic Crew, Independent Wine Store, Gather Round, The Ninch, Plumbed, Found Landscapes, Mornington Peninsula Shire ## Design We help businesses create compelling brands and forge unforgettable experiences. From start-up to scale-up, we collaboratively workshop, design and develop digital experiences that define industries and convert audiences. - User Experience & Research - UX/UI Design - Design Systems - Website Design - Shopify Design - [Print & Packaging Design](https://www.onetoo.com.au/packaging-design-melbourne) - Digital Design - [Publication & Book Design](https://www.onetoo.com.au/graphic-design-agency-melbourne) - Information Architecture What is UX? What is UI? UX stands for user experience. It's the process of understanding, testing and crafting a meaningful and relevant experience for the user. It focuses on function and sees the whole user journey, not just how a user will engage with a website or product. UI stands for user interface. It represents the way the user actually interacts with the product, website or business. In digital design UI will often refer to elements like buttons, forms, search. In graphical interfaces it will consider things like style, appears and brand as well as supporting the UX. What platforms do you use? We are Webflow Partners and Shopify Partners. What's the website design process? We kick off all website projects with a workshop. This allows both parties to understand the scope, surface ideas and ensure goals are kicked. “They were so innovative in their thinking and got us thinking about what the core of who we are and what we do is. ![Brant Williams](https://www.onetoo.com.au/cdn-assets/668de7d15591b57626143ea6_Brant-Williams.avif) Brant Williams Founder at Peritum ![Peritum Property Branding](https://www.onetoo.com.au/cdn-assets/652cc1d734643bdb17f75dc0_ONETOO_Hero-Poster.webp) Case Study [Once Again](https://www.onetoo.com.au/work/once-again) [Sissins](https://www.onetoo.com.au/work/sissins) [Benchmark Consolidated](https://www.onetoo.com.au/work/benchmark-consolidated) [Spread Finance](https://www.onetoo.com.au/work/spread-finance) [Assurify](https://www.onetoo.com.au/work/assurify) [Bermuda Coffee Studio](https://www.onetoo.com.au/work/bermuda-coffee-studio) [Commonfolk](https://www.onetoo.com.au/work/commonfolk) Clients Commonfolk Coffee, The Ninch, Mornington Peninsula Shire, Mornington Peninsula Regional Gallery, Devilbend, Jetty Road Brewery, Mana Coffee, Emu Plains Market, Two Bays Brewery, Somers General Store, Nordie, Main Ridge Olive Co. ## Digital Marketing Bringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering. - Digital Marketing Strategy - Search Engine Optimisation (SEO) - Search Engine Marketing (SEM) - Social Advertising - Conversion Rate Optimisation (CRO) - Google Analytics & Performance Tracking - Email - Automation - Digital PR ![The Snake Hole UI Examples](https://www.onetoo.com.au/cdn-assets/6524afd2704715d59d85a8a5_The-Snake-Hole---Branding-Design-Project-00002.jpg) Can you help with campaign planning? Absolutely. No matter what kind of project it is, our team can help you define your marketing strategy, goals and direction to launch with a clear plan. Beyond the strategy, we can partner for a short-term arrangement as either a project or marketing retainer to deliver the scope you need. What industries do you focus on? Our marketing clients have ranged across events, ecommerce, construction, fashion, professional services and more. For us, our favourite client is one where we find alignment with direction and values. How do you charge? We use a retainer model for flexibility. A retainer with ONETOO means that you have a team of multi-disciplinary specialists here to support your business when and how you need us. We’ll keep your communications plan rolling while providing strategic advice direction. Can you audit our marketing? For sure! Before we kick off a marketing project or retainer there will always be a stage where we review past and existing marketing efforts and performance. If you’d like us to formalise that into a piece of work, we can do that too. “Let them help you make your business better.” ![Sam Keck](https://www.onetoo.com.au/cdn-assets/668de8e698216238cf75bad9_Sam-Keck.avif) Sam Keck Founder of Commonfolk Case Study [Gather Round](https://www.onetoo.com.au/work/gather-round) [Illumin8](https://www.onetoo.com.au/work/illumin8) [The Ninch](https://www.onetoo.com.au/work/the-ninch) [The Snake Hole](https://www.onetoo.com.au/work/the-snake-hole) Clients The Snake Hole, DRIFT, Mornington Peninsula Shire, Organic Crew, The Alepp Project, Holy Water, Stoker Studio, Third Element, Illumin8, Made By Bare, Rate Tracker, Commonfolk Coffee, Gather Round, Plumbed ## We partner with a range of leading technology companies to deliver best practice, cutting edge design and marketing experiences. ![Klaviyo](https://www.onetoo.com.au/cdn-assets/6524cf0435a66c60681ce9e8_Klaviyo.svg) ![Mailchimp](https://www.onetoo.com.au/cdn-assets/6524cefabbe3e266fe62811d_Mailchimp.svg) ![Shopify](https://www.onetoo.com.au/cdn-assets/6524cee87a60b9e109c63057_Shopify.svg) ![Okendo](https://www.onetoo.com.au/cdn-assets/6524ced8ae6722e7226b0fae_Okendo.svg) ![Google](https://www.onetoo.com.au/cdn-assets/6524cec7e4abea354f8d2768_Google.svg) ![Airwallex](https://www.onetoo.com.au/cdn-assets/6524cebd1124ac5d65692036_Airwallex.svg) ![Webflow](https://www.onetoo.com.au/cdn-assets/652393a1a50676b786a1f4f4_Webflow.svg) ## Looking to start a project? Let's chat. [Get Started](https://www.onetoo.com.au/contact) We help you - Understand your unique value - How to articulate it - And amplify it Clear Path We help you realise new pathways for growth by eliminating confusion and giving you the clarity, confidence and conviction to jump into the future. Something Different Instead of asking brands to work harder, we guide brands to work differently. It’s shaping what could be into what is. Changing your thinking leads to changing outcomes. Partnership We partner with businesses over the long haul. We’ll help you to make the strategic and creative shifts that solve real challenges, create salience and ignite change.