The ahi: empowering
social housing professionals
The Australasian Housing Institute wanted to talk to a broarder and more diverse audience. We developed a bright and engaging brand to better reflect the work of this profit-for-purpose organisation.
view websiteThe project began with a branding workshop. We covered things like tone of voice, brand personality, personas, competition and positioning. This process helped to refine the overall feel of the brand before we even started any visual development.
The Australasian Housing Institute is building a brighter future for professionals in the social and community housing industry. Through workshops, seminars, networking and events the ahi equips people to make a positive impact on their clients and network. Their recent brand refresh moves the ahi toward a younger, and more diverse audience, with clearer language and an upbeat and informed personality.⠀
The first is the use of punctuation (: / colon) that defines the end of the ahi brand mark. The ahi is all about empowerment, growth and creating opportunities for more. Naturally the colon, which defines 'something to come', made sense in both the designed and written communication of the organisation, so we ran with it.⠀
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