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To pivot or not to pivot, that is the question.
I think it’s safe to say, we’re all feeling a blender of emotions.
As a small agency, we empathise with how many of you are feeling. We are right there with you. We’ve always existed to help people and businesses on the Mornington Peninsula and beyond thrive online, and to build meaningful relationships. They say don’t mix business with pleasure, but we do, and truly love all the people we work with.
This is not the time for us to profiteer off other’s misfortunes. We have the expertise to offer, but the timing seems off.
We hope you’re all staying safe, healthy and indoors. Taking a few moments to be still. It’s all we can really do right now — that ol' curve ain’t flattening itself.
We’ll be continuing to do our jobs from our respective home offices dotted around the Peninsula, building great websites, and creating content, marketing plans, strategies and SEO solutions for you. Give us a yell, and we'll have a virtual coffee-break via Zoom.
Our team is made up of creative minds and good people. We’ve been trying to work out how to approach the subject of helping delicately — using our expertise for good, while still maintaining our own very small operation, and keeping our employees, well, employed.
It’s a fine balance and we don’t have all the answers.
Some businesses have gone from digital 0-100 overnight, pivoting more swiftly than Torvill & Dean at the ’84 Winter Olympics, shifting from fine dining to fast (fancy) food and finally building that online store they always talked about; they're down but certainly not out. This optimism excites us.
Right now, there’s a huge appetite to #shoplocal and people want to help small businesses more than ever, while they're confined to their homes and locked to their devices. If only they could find and shop your business online. If there was ever a time to go ‘fully digital’ this is the time. And it's not as behemoth as you might think.
For others this simply isn't the time, for many reasons. Too soon. Emotions are running high and cashflow low. Beaches are closed and 'if you can stay at home do' has rapidly evolved to something, let's say more aggressive.
We're not here to intrude, we never have been. Everyone’s physical and mental health is, at the end of the day, what is important.
So, what are we doing?
1. Well, we finally launched our first e-newsletter! You can sign-up to get handy tips, advice and 'tools', meet the extended family (AKA our valued clients), and receive a healthy dose of optimism in your inbox each month.
2. We're continuing to innovate and evolve The Ninch platform to help you, help support our neighbours across the Mornington Peninsula. Watch this space.
3. We're opening up the ONETOO phone lines; replacing our usual Commonfolk Coffee meet-ups with calls. If you've ever wondered what it could look like for your business to make the high-dive into e-commerce, or aren't sure how to pivot to reach your audience in uncertain times, give us a ring. Our e-commerce weapon of choice is Shopify, and it's honestly a gamechanger. We're already getting a few clients primed to move into this space. Maybe you too have made the decision to build or update your website, or are considering what technology can offer to improve and automate business models; While getting a website up is great, there are a few other pieces to the puzzle that will help you stand out in the congested digital space, and we're happy to give you the lowdown.
We're here, we've got your back and a free 15-minute time slot just waiting to put your name to (no pushiness — just advice).
If we can provide some services to get you through the next little bit of uncertainty, awesome. If we can take you to the next level, great. But, if we can give just 15 minutes of advice on the digital era being thrust upon you, so you feel empowered not defeated, even better.