As knowledge workers we spend most of our time in an office environment. While our jobs require focus for the development of insight and creative ideas to solve real problems, often this is not the space we find ourselves in.
Realistically, how often do we just hope to get through what is in front of us day to day. I.E. Emails about things that definitely don't need to be emails.
Deep Work is an invitation to a different approach to doing what we do. Yes it hasrequired an adjustment to how we've done things, and yes it means draining the shallow elements of our work life, but on the other side of those adjustments is the opportunity for meaningful and purposed work. The kind of work that you want to do with your time instead of low value activity like email or social media.
It impacted us enough to help us question the nature of how we do our work, order our days and how we operate as an organisation. While it's not easy, and somedays we find ourselves still checking emails when we shouldn't, we believe in depth, and believe we're a better business because of it.
If you're in the knowledge economy, and find yourself giving your attention to things that are low value, or simply that you don't walk away from your desk with a sense of completion, Deep Work is for you.
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