A quick links page is a handy workaround to get your audience to a specific page on your website from your Instagram bio.
One of the slightly annoying, but understandable features of Instagram profiles is only being able to post one link at a time. With a quick links page, you can direct viewers to a number of pages after they click your bio link - meaning easier conversion and a more streamlined process for your audience. Add trackable links and you’ve got measurable info to see how your profile is faring.⠀
Why shouldn't I use a pre-built quick links platform?
There's nothing stopping you really. Services like Linktree work fine and are a simple solution. However, in terms of customisation, they're either very limited, or not-as-limited once you pay a monthly fee. If you're building your brand through visuals (and you should be), then it's important that every interaction with your brand has the same look and feel. So! If you're up for it, why not try your hand at building your own quick links page from scratch? (Ok, from some supplied code).
How do I do it?
Follow the steps and you'll be on top of it in no time.
- Create a new page on your website with a URL you’d like to share.
Whether you're building in Squarespace, Wordpress, Webflow or any other platform, there should be the option to add a code block. So create a new page and add one in. Use a short and straightforward URL, like onetoo.com.au/explore
- Copy the code (supplied below) into the code editor.
There are two bits you'll need - the HTML and the CSS. Paste these into your code block, or use the CSS in your custom CSS editor, and the HTML in the code block by itself. These are the structure and the styling for your quick links blocks.
- Customise!
Change the styles, colours and formatting to fit your brand. This does take a bit of HTML and CSS knowledge, but nothing so crazy that a bit of Googling (it's totally a verb now) can't help. Add in your links and away you go. Hint: add tracking URLS here if you’re wanting to use them. That way you can see what traffic is coming from Instagram, and what links are bringing you conversions in Google Analytics. The Campaign URL Builder supplied by Google is great but make sure to keep consistent naming conventions so that things don't go haywire in Analytics.
- Add the new page URL to your Instagram bio
That's it, you're done!
Resources
If you have any issues, or aren't quite sure how to install it into your specific platform, just holla, we’d love to help. And if you have any feedback, we’d love to hear too!
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