--- title: "Brand Strategy & Branding Agency, Melbourne – ONETOO" description: "A Melbourne brand strategy and branding agency. From brand positioning to category design, we build brands that are meaningful, distinctive and built to grow." url: https://www.onetoo.com.au/ --- > Part of the ONETOO site index: https://www.onetoo.com.au/llms.txt # We are a brand strategy agency based in Melbourne. Trusted by 200+ Founders Build a category defining brand A branding agency based in Melbourne specialising in brand strategy, identity, and positioning for ambitious businesses at moments of growth. [Work with Us](https://www.onetoo.com.au/contact) “Wonderful humans, and very good at what they do. Let them help you make your business better.” ![Sam Keck](https://www.onetoo.com.au/cdn-assets/66f62b7b5d831262d7fded4c_Sam-Keck.webp) Sam Keck Founder at Commonfolk "They were innovative in their approach and really got us thinking about who we are at the core.” ![Brant Williams](https://www.onetoo.com.au/cdn-assets/66f62b7bbaef373f6a6b6749_Brant-Williams.webp) Brant Williams Founder at Peritum "What a thoughtful and joyful experience. I want to start a new business and do it again." ![Mitch Fleming](https://www.onetoo.com.au/cdn-assets/66f62b7ba7276b8168a6f269_Mitch-Fleming.webp) Mitch Fleming Founder at Mendi Moke [You?](https://www.onetoo.com.au/contact) Focusing on category design, we help you become the only choice, position for growth and prepare for remarkable change. [Once Again](https://www.onetoo.com.au/work/once-again) [Independent Wine Store](https://www.onetoo.com.au/work/independent-wine-store) [![Sissins cover: a timber kitchen, Experts in Passivhaus Construction](https://www.onetoo.com.au/cdn-assets/69e58940f71088510d40d815_685e005197495bea0e707355_SIssins-Thumbnail-1-.webp)Sissins](https://www.onetoo.com.au/work/sissins) [![Plumbed tram stop poster: Experience Possibility](https://www.onetoo.com.au/cdn-assets/69e5907c2b40086221391d2a_69e588f75cd244ee1f2c933c_6716df09238bf47f3317fb16_3Plumbed.webp)Plumbed](https://www.onetoo.com.au/work/plumbed) [Assurify](https://www.onetoo.com.au/work/assurify) [Bermuda Coffee Studio](https://www.onetoo.com.au/work/bermuda-coffee-studio) [![Commonfolk poster: Pioneering Partnership Coffee](https://www.onetoo.com.au/cdn-assets/69e588c25107e5e536bed625_66d928ddbdbed43ad596e976_CF5-Pioneering-1_1-L.webp)Commonfolk](https://www.onetoo.com.au/work/commonfolk) [Bryx](https://www.onetoo.com.au/work/bryx) [Benchmark Consolidated](https://www.onetoo.com.au/work/benchmark-consolidated) [![A logo mark with two eyes on a stack of round cards](https://www.onetoo.com.au/cdn-assets/69e5896a578a324db7a8c2c2_668b7fe82fd2fee2f2fd2004_VariousIcons-TN2-SQ.webp)Marks & Icons](https://www.onetoo.com.au/work/icons) [![DRIFT festival screen at a train station](https://www.onetoo.com.au/cdn-assets/6524b194de8972482c156edd_Drift-Arts-Festival---Branding-Design-Project-00011-sq1480.webp)DRIFT](https://www.onetoo.com.au/work/drift) [![Mendi Moke wordmark embossed on white paper](https://www.onetoo.com.au/cdn-assets/69e589c3d854dd862a796d35_66a1af2e7e2a4d8b64569246_MM_CoverEmbossed-1-.webp)Mendi Moke](https://www.onetoo.com.au/work/mendi-moke) [Spread Finance](https://www.onetoo.com.au/work/spread-finance) ## Great brands offer something different to the world. We help you articulate distinct and compelling stories that change thinking, change feelings and change actions. [Meet the Brands](#work) "ONETOO have been so great to work with!" ![Angela Hose](https://www.onetoo.com.au/cdn-assets/65541f989809b21174073582_62ce841fbbcee87c0f1d7e42_Frame-10-p-800.webp) Angela Hose CEO at Business Lighthouse "Wonderful humans. Very good at what they do." ![Lachlan Wallace](https://www.onetoo.com.au/cdn-assets/65541ef2405d3701a09d9a52_1528845991736.webp) Lachlan Wallace Founder at Virtus Performance "The branding, website and digital marketing is top notch!" Tristan Morphett Founder at Third Element "ONETOO were amazing to work with!" ![Liam McNamara](https://www.onetoo.com.au/cdn-assets/65541d36f2a12438fc54e702_64364682a7f79100f6be9892_Liam-1.webp) Liam McNamara Founder at Project Alfred “Really know their stuff!" ![David Easton](https://www.onetoo.com.au/cdn-assets/6524d1d80387291e02bdeb5a_ONETOO_BW---January-20-2021---00042-2-2.webp) David Easton Creative at Illumin8 ![Corey Wastle](https://www.onetoo.com.au/cdn-assets/6524d1b34cca4ce46286198e_ONETOO_BW---January-20-2021---00042-2-3.webp) Corey Wastle Founder of Verse Wealth "Better than we had envisaged." ![Joel Aaron](https://www.onetoo.com.au/cdn-assets/6524d11c3e26d57accf15be7_ONETOO_BW---January-20-2021---00042-2-1.webp) Joel Aaron Founder of Refundid "Highly recommend." ![Hannah & Zak Jarvis](https://www.onetoo.com.au/cdn-assets/6524d0e360697f8ca2d4d666_ONETOO_BW---January-20-2021---00042-2-5.webp) Hannah & Zak Jarvis Director of Gather Round "I could not recommend ONETOO enough!" ![Josh Brown](https://www.onetoo.com.au/cdn-assets/6524d0ce6ae5ef84295de866_ONETOO_BW---January-20-2021---00042-2.webp) Josh Brown Creative at The Snake Hole "Above & beyond." ![Sam Keck](https://www.onetoo.com.au/cdn-assets/652396e4a27b68e94e5ba0a8_sam-keck.webp) Sam Keck Founder of Commonfolk Coffee "Let them help you make your business better." ## From start-ups to scale-ups, our process is designed to partner with you to unlock growth, escape the competition and achieve your vision. [See Approach](https://www.onetoo.com.au/approach) 01 ### Brand Strategy & Identity Make the idea bigger, not the logo. Our approach isn’t to make your brand work harder but to make it work smarter. - [Brand Strategy](https://www.onetoo.com.au/brand-strategy) - Brand Identity - Purpose Definition - Values - [Positioning](https://www.onetoo.com.au/brand-positioning-agency) & Proposition - Personality - Creative Direction - [Naming](https://www.onetoo.com.au/brand-naming-agency) - Tone, Language, Messaging - Research, Audit, Analysis and [Consultancy](https://www.onetoo.com.au/brand-strategy-consultant) Brand Strategy #### What is Brand Strategy? Brand strategy is a method of helping businesses grow, scale and escape the competition. Brand strategy helps businesses understand the dynamics of their market, understand their advantages and understand how to communicate it. Brand strategy leverages research and consumer insight to create strategic opportunity to help businesses grow. Turn your business into a brand. [Learn more about Brand Strategy](https://www.onetoo.com.au/brand-strategy). Brand Identity #### What is a Brand Identity? So you have a brand strategy, a way of winning in the market and an own-able position. Now what? You'll need to bring your brand to life. This will be a rich collection of visual and verbal elements that define how a brand presents itself to the world. Think logo, colour, typography, imagery, personality and tone of voice. What kinds of brands can you help? Where we focus on helping all kinds of businesses navigate their journey, we work most often in professional services, eCommerce and consumer goods, and by industry in [real estate branding](https://www.onetoo.com.au/real-estate-branding), [hotel branding](https://www.onetoo.com.au/hotel-branding), [coffee branding](https://www.onetoo.com.au/coffee-branding), [property branding](https://www.onetoo.com.au/property-branding), [place branding](https://www.onetoo.com.au/place-branding), [product branding](https://www.onetoo.com.au/product-branding), [corporate branding](https://www.onetoo.com.au/corporate-branding), [mining and resources branding](https://www.onetoo.com.au/mining-branding), [healthcare branding](https://www.onetoo.com.au/healthcare-branding), [hospitality branding](https://www.onetoo.com.au/hospitality-branding), [technology branding](https://www.onetoo.com.au/technology-branding), [industrial branding](https://www.onetoo.com.au/industrial-branding), [B2B branding](https://www.onetoo.com.au/b2b-branding-agency) and [festival and event branding](https://www.onetoo.com.au/arts-film-music-festival-branding). Saying that, if you need help clarifying your strategy and cutting through the noise. [We'd love to connect](https://www.onetoo.com.au/contact). Brand Positioning [Brand positioning](https://www.onetoo.com.au/brand-strategy/what-is-brand-positioning) is the process of positioning a brand in the minds of consumers relative to competitors. It involves identifying a brand’s unique value proposition and communicating it effectively to the target audience to establish a distinct and favourable perception. Our branding agency in Melbourne focuses on category design as part of our positioning strategy. [Brand positioning](https://www.onetoo.com.au/brand-positioning-agency) is often considered when looking at [rebranding](https://www.onetoo.com.au/rebranding-agency). We also consider [brand architecture](https://www.onetoo.com.au/brand-architecture-agency) if you own multiple brands. 02 ### Branding Guidelines & Design Systems - Brand Guidelines - Design Systems - Typographic Systems - UI Kits We don’t create static brand guidelines, we craft dynamic brand toolkits that empower teams. Built from a pixel up with atomic design principles, your brand is fit for purpose today and scalable tomorrow. Nice. 03 ### Digital Design We help brave businesses turn compelling brands into unforgettable experiences. Our design agency collaboratively workshops, designs and develops digital experiences that define industries and convert audiences. - UX/UI Design - [CRO](https://www.onetoo.com.au/cro-agency) - Website Design - Information Architecture Webflow #### We are a Webflow Premium Partner. We specialise in building custom Webflow websites and implementing custom Webflow CMS Design + Development. [Learn more about how we use Webflow.](https://www.onetoo.com.au/webflow-agency) [![Webflow Premium Partner](https://www.onetoo.com.au/cdn-assets/6761ffbd5f26d0523656cb84_premium_partner_badge_blue.svg)](https://www.onetoo.com.au/webflow-agency) Shopify #### We are a Shopify Partner. We specialise in building custom Shopify websites and implementing custom Shopify CMS Design + Development. [Learn more about how we use Shopify.](https://www.onetoo.com.au/shopify-partner-agency-melbourne) [![Shopify Partner](https://www.onetoo.com.au/cdn-assets/65d6c86a2e8e749f51214332_Shopify.svg)](https://www.onetoo.com.au/shopify-partner-agency-melbourne) 04 ### Digital Marketing Bringing it to life and bringing it to people. Our marketing campaigns engage users at the right time and in the right channels, while seamlessly integrating your distinctive offering. - Digital Marketing Strategy - Search Engine Optimisation (SEO) - Search Engine Marketing (SEM) - Social Advertising - [Conversion Rate Optimisation (CRO)](https://www.onetoo.com.au/cro-agency) - [Answer Engine Optimisation (AEO)](https://www.onetoo.com.au/aeo-agency) - Google Analytics & Performance Tracking - Mailchimp - Klaviyo - Marketing Automation - Digital PR Search Engine Optimisation (SEO) #### SEO for Local Businesses. We focus on optimising both the user-facing and technical components of a website to improve search engine rankings and attract more organic traffic. Key areas include keyword targeting, meta descriptions, title tags, internal and external linking, clean URL structures, mobile-friendliness, header tags, image optimization, and schema markup. Regular analysis and monitoring are crucial for continuous improvement, using tools like Google Analytics and Search Console. Search Engine Marketing (SEM) #### We are Google Ads Partners. Search Engine Marketing (SEM) with Google Ads involves creating and managing paid advertisements to appear on Google search results and partner websites. Key areas include keyword research, ad copywriting, bid management and website conversion rate optimisation. Effective SEM requires targeting the right audience, setting budgets, and using ad extensions to enhance visibility. Continuous monitoring and optimisation are essential for improving ad performance and ROI, utilising tools like Google Analytics for insights. Remarketing strategies and A/B testing help refine campaigns further. ## Eliminate confusion and find the clarity, confidence and conviction to boldly jump into the future. Ready to redefine your brand? Start a Project Social Location Ready when you are. [hello@onetoo.com.au](mailto:hello@onetoo.com.au?subject=Working%20with%20ONETOO) [0400 275 439](tel:+61400275439) [Book a Call](https://calendly.com/onetoo/connect) - [Instagram](https://www.instagram.com/onetoo.com.au/) - [LinkedIn](https://www.linkedin.com/company/onetooagency/) - [X](https://twitter.com/heyONETOO) - [Google](https://maps.app.goo.gl/2p5Mski5ybfn4Keq9) [What is Brand Equity? Examples, Models and How It's Built](https://www.onetoo.com.au/brand-strategy/brand-equity) [What is Brand Naming? A Guide to Naming your Business](https://www.onetoo.com.au/brand-strategy/brand-naming) [Rebranding: When to Do It and What It Costs with Examples](https://www.onetoo.com.au/brand-strategy/rebranding) [What is Brand Architecture? Types, Examples, Costs](https://www.onetoo.com.au/brand-strategy/what-is-brand-architecture) [What is a Brand Audit? Agency Guide with Checklists & Costs](https://www.onetoo.com.au/brand-strategy/brand-audit) [What is a Brand Identity? An Agency Guide + Examples](https://www.onetoo.com.au/brand-strategy/what-is-brand-identity) [What is Brand Positioning? And Why It Actually Matters](https://www.onetoo.com.au/brand-strategy/what-is-brand-positioning) [What is Brand Strategy: A Guide by a Design Agency (2026)](https://www.onetoo.com.au/brand-strategy/brand-strategy) [Design Agency, Studio or Consultancy? The Differences](https://www.onetoo.com.au/brand-strategy/what-are-the-differences-between-a-design-agency-studio-or-consultancy) [What is a Design Agency?](https://www.onetoo.com.au/brand-strategy/what-is-a-design-agency) [Why Brand? And Why is Branding Important?](https://www.onetoo.com.au/brand-strategy/why-brand-and-why-is-branding-important) [How does Brand Strategy actually work?](https://www.onetoo.com.au/brand-strategy/how-does-brand-strategy-actually-work) [What is a Brand?](https://www.onetoo.com.au/brand-strategy/what-is-a-brand) [What is a Differentiation Strategy?](https://www.onetoo.com.au/brand-strategy/what-is-a-differentiation-strategy) [What is a Brand Onlyness Statement?](https://www.onetoo.com.au/brand-strategy/what-is-a-brand-onlyness-statement) 18 Progress Street, Mornington, VIC, 3931 [Get Directions](https://www.google.com/maps/place/ONETOO/@-38.2346224,145.0577359,15z/data=!4m6!3m5!1s0x6ad5df0734cff9c7:0x75f9db69df390941!8m2!3d-38.2346224!4d145.0577359!16s%2Fg%2F11h20hmhf5?entry=ttu) Looking for local services? - [Website Design Mornington Peninsula](https://www.onetoo.com.au/website-design-mornington-peninsula) - [Branding Agency Mornington Peninsula](https://www.onetoo.com.au/branding-agency-mornington-peninsula) - [Shopify Design Melbourne](https://www.onetoo.com.au/shopify-partner-agency-melbourne)