What is Digital Marketing?
Simply, it’s engaging digital tools within a marketing capacity to bring about an organisation’s goals. Google Ads, Facebook, SEO, Social Media are all tools to help you reach people, they’re not actually representative of marketing, they’re just channels of marketing.
Marketing is all about understanding your customer, and understanding how you can provide value to them, and then communicating how you can provide value. Sure there’s different strategies that can be implemented, across marketing broadly, and digital marketing specifically, yet we can’t get myopic about what marketing is.
Onetoo takes the stand that digital marketing should be selected for its merits out of a broader marketing plan. In other words, we don’t want to tools led in our strategy, we want to be strategy led. Why? Because the results are better. It’s a square peg in a round hole situation.
Digital marketing is a remarkable tool, we just need to make sure we use it appropriately.
Why Digital Marketing?
One the most powerful things about digital marketing is it allows businesses to reach people at a relatively low cost, while providing detailed metrics around return on ad-spend, cost of acquisition, or conversions. It’s popular choice within marketing campaigns due to the oversight in measurement. Marketers can tell how much revenue each $1 spend, that’s really powerful. Because then you can make inferences on how much you may need to spend to reach further goals or expand.
If you're wanting to learn more about digital marketing, or hire onetoo to help you out, we'd love to chat. Jump on our contact page and give us a holla.