How do you work out the effectiveness of a website? The real question to ask is, will this website help my audience help them solve their problems easily? Not just functionally will it work, but will it work well, will it be able to be done with easy, will it build anticipation around how you can help them solve their problems? All websites aren’t made equally.
When you start a business, one of the first things you do is go and get yourself a website. Occasionally, you can manage without one for a while but eventually, you think having a website is probably going to be better than not having one. You'd be right there. So what happens when you're up and running, but you want to develop you website again? Our attention spans keep getting squished, so you not only need a working website but one that gets people to look amongst the sea on noise.
Small business have hundreds of opportunities to engage and win customers online, being able to do it in a meaningful way that builds brand equity and revenue is a different question. A great place to start is by having a digital vision, this week we offer some of our simple tips to get your digital goals happening.