There might be something to taking the oldest method of communication and applying it to a business framework.
When you start a business, one of the first things you do is go and get yourself a website. Occasionally, you can manage without one for a while but eventually, you think having a website is probably going to be better than not having one. You'd be right there. So what happens when you're up and running, but you want to develop you website again? Our attention spans keep getting squished, so you not only need a working website but one that gets people to look amongst the sea on noise.