When you start a business, one of the first things you do is go and get yourself a website. Occasionally, you can manage without one for a while but eventually, you think having a website is probably going to be better than not having one. You'd be right there. So what happens when you're up and running, but you want to develop you website again? Our attention spans keep getting squished, so you not only need a working website but one that gets people to look amongst the sea on noise.
Given that, if you're looking at getting your site redeveloped, here's what you should consider.
1. Websites Are No Longer Just Websites
For a while websites had just been websites, a place where your business lived online, where people could contact you if they wanted, perhaps you even did a bit of blogging. But now there's so many other opportunities we have to meaningfully engage customers. If you're not collecting emails, you're missing out on a huge opportunity. If you're not managing your home page, with impression theories in mind, you're missing out on a huge opportunity,
2. Good Design Really Matters But Also Smart Design
As I mentioned in the introduction our attention spans are readily decreasing, so being able to capture customers is really important. As we're visual creatures, capturing your audiences attention with visual cues is the way to go. You might have the world's best copy on your website but I bet you that the majority of people don't actually read it. And if people aren't reading it, your website isn't doing its job properly.
In other words, you need to think about the design of your site, not only visually, but too with the use of copy, and with how people learn. Not only that but mobile is increasingly important, you'll now get over half of your traffic from mobile devices. With that comes another facet, your website needs to be really fast.
Got that? Good design. Smart design. Fast design.
3. Don't Just 'Refresh' Your Site
I'm positive people make a living out of refreshing websites for clients, and while a fresh site might make you feel good, your core question should really be around how this refresh is going to best serve my customers. Will be refresh better communicate to my customers what I can do to help them solve their problems, or will it hinder them?
So, if you're in the market for redesign, get it done right. Touch base with us at OneToo, for a free quote to get started. OneToo: To see you thrive online.