It was a privilege to pull together Commonfolk's new website and online store. We stuck with a really clean design, incorporating some of the artistic elements that can be found at their Mornington shop to bring about some character and continuation of branding.
We wanted to do something a bit different for the storefront and ended up choosing to go with colour countries, representing the origin of the coffees, or the origins found in a blend. This simple use of colour and outline became a really effective way to both illustration the global economies involved in getting your daily coffee but also a unique way to represent the different varieties on offer.
Since launching the redesign, the team have seen a significant lift in sales and the regularity of sales too. The traffic has increased and the site is now holds meaning to the local cafe-goer wanting to track down a menu, an interstate buyer wanting to grab some fresh beans or someone who wants to partner with Commonfolk and their Cup That Counts initiative.
We integrated an email sign-up form to collect customer email addresses, and even automated a welcome email that includes a free coffee brewing guide.
If you even needed a reason to visit Commonfolk, you now have one more. They donate $20c from every coffee sold to help locals on the ground in Uganda! They'll be planting coffee trees and providing training too. Eventually, we'll see the coffees from Uganda in a cup in Mornington sometime very soon!